top of page
blog post _edited.jpg
mock-00593 (3).png
Best-Seller (1)34.jpg

“I absolutely gain a lot of insight on how to be a better person and leader from reading this book. It was a great read.

order-now-vector-16776887_edited.jpg
4.5 stars.png
apple.png
4.5 stars.png
Search

people don't buy what you do;they buy why you do it


Why do some companies achieve things that completely exceed our expectations and defy all of our assumptions for what's possible?


As Sinek points out, every organization in the world knows "what" they do. Many know "how" they do it differently, whether they call it a USP, a value proposition, or a point of difference. But surprisingly few really know why they do what they do. And the why is not about making a profit -- because that's the result of the "what" -- but rather their purpose, their belief, the thing that makes their employees get out of bed in the morning or their customers care.


"People don't buy what you do, they buy why you do it. And what you do serves as the proof of what you believe.

198 views0 comments

Recent Posts

See All

Peace

bottom of page