All of the great companies have similar traits, and their biggest strength is their culture and the ability for leadership to develop, maintain, and retain their unique culture over the life of the company. It is so refreshing to listen and read about companies who tried to make their workplace the best, and the icing on the cake; increased profit as a result of a great culture.
If you are a skeptic, do your own research. But, the really amazing thing is this; money is not the prime motivator for many of these employees. They are not obsessed with only generating profit. A lot of these employees love the family-like spirit in their organization and a shared purpose that keeps them motivated and inspired to perform at their best.