How many CEOs have resigned because of their questionable character and behavior?
They destroy their reputation in a matter of seconds. This is why leaders of good character inspire employees to think and act in ways that contribute to their organization and society's well-being. A leader of good character is someone whose behavior can be predicted in their absence; in other words, they stay true to their authentic self by never compromising on their values.
It's not about an image one portrays for the public; it's about being your real authentic self while living your life as an example for people to follow.