Why do you buy a product or paid for a service? What motivates your customers to say yes. Have you ever thought about it? The list in your mind is probably endless, I suppose, but do you think it has anything to do with persuasion. Yeah, persuasion. For several years’ many companies’ have persuaded us the public to buy their products or to try their service using some very catchy ads like:
Proctor and Gamble Thank you, Mom campaign
The ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds.