Gifford Thomas
Jun 1, 20201 min
There’s hardly anything worse for a company’s morale, according to Bruna Martinuzzi than leaders who practice the “Do as I say, not as I do” philosophy. For example, the manager who tells everyone to stay late and finish the project, but leaves promptly at 5:00 pm to golf. The CFO recommends layoffs to stop “unnecessary spending,” but buys brand-new luxury office furniture.
When leaders don’t ‘practice what they preach,’ it can be almost impossible for a team to work together successfully. How can anyone trust a leader who talks about one thing, but does another? Leading by example is the most potent form of leadership, and it takes the strength of character and a firm commitment to do the right thing, at the right time, for the right reason.
This means doing what you say when you say it. If your team can’t trust you and your character is questionable, you’ll never lead your people and, by extension, your company to greatness.
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